It's easy to spot us. When “Enter Sandman” comes on, we jump up. When there's a chance to help others, we jump in. We are Hokies.
Virginia Tech was founded almost 150 years ago to bring knowledge into communities and improve lives. Plenty has changed since 1872, but not our driving purpose. We teach, we learn, and we reach out so that we may serve. We jump at the chance to make a difference.
Welcome to Virginia Tech's official crowdfunding platform. We're here to bring together students, alumni, faculty, staff, and friends to maximize our joint impact for good. Are you here to find an exciting project to support? To submit your Virginia Tech cause to be considered for promotion this fall? You're in the right place to make it happen and make a difference.
See below for the Jump Crowdfunding Toolkit to help guide you through the crowdfunding process.
“This is a great tool for student organizations trying to find outlets to alumni, university officials and other people who they do not usually come across. I think any student group would be interested in utilizing this tool to raise any funds their organization needs.”Brian Kelleher, '17, VT Relay Productions project team lead
Project Principles: Download PDF
All project teams are asked to complete a thorough application process. Start by reviewing the resources found in the How It Works section. Then fill out the appropriate application for your project (the student and faculty/staff application links will be available Sept. 1, 2017). After your application has been submitted, it will be reviewed by the crowdfunding committee. You will be notified of acceptance or rejection within two weeks of the application closing date. From there, your team will need to attend an orientation session (mandatory for the project leader, and highly encouraged for other project team members).
Note: In order to complete the crowdfunding application, you will need to identify at least five members of your crowdfunding project team.
Before you can begin a crowdfunding project using Jump, the project leader will need to acknowledge that the full team is aware of the expectations of launching a crowdfunding project. This starts with a campaign kick-off meeting with your team, following the orientation session, where you will set a project goal, scope out a video plan, and get a basic understanding of next steps. Then, you should give your team access to the platform by adding them as project collaborators — project leads will be give access to the platform after they have completed the project orientation, as conducted by the Jump crowdfunding team.
- Read, share, and understand the expectations of a successful project (see Project Principles above)
- Log into your project on the Jump website
- Fill in basic project information – title, short description, fund number, goal, and ambassador list; this information should come from the application you filled out to apply with minimal editing
In addition to the basic project information, you will also need to create additional content:
- Add team member photos and bios
- Add a thank you message from the Project Lead
- Add a full description of your project, include visuals to break up the text
- Identify at least 5 giving levels with short descriptions
- Upload campaign images and video — must be hosted on YouTube or Vimeo first
- Complete a final copy edit
Video best practices
- Keep them short — 30-60 seconds
- Put the Who, What, and Why in the first 15-30 seconds
- Ask people to first give, and then to share with their networks
- Do not make them overproduced — successful videos can be shot on a smartphone camera with minimal editing
- Overproduced videos could harm your project ("If the video looks so good, why do they need money?")
The key to crowdfunding success is a solid communication plan, which includes email and social media. Your project team will be required to submit a communication plan and timeline at least two weeks before you intend to launch.
- Submit a communication plan outlining what will be sent during each week of the campaign; use this template for guidance
- Recruit ambassadors to help carry out the communication plan and make sure all have accepted their invitations to the platform and have their unique links
- Submit a stewardship plan outlining how you will stay in touch with donors throughout the life of the project and 3-6 months after project completion, utilizing the platform updates feature and other communication platforms
- Identify one person on your team to send timely thank-you updates throughout the campaign
- Send pre-launch emails announcing the campaign launch date — See Tools for Project leaders section below for email templates
- If you have early donors, you can request that the platform be opened up for a limited time for them; this allows for starting off the launch with donations already moving the needle
Crowdfunding campaigns require a minimum of 4-6 weeks to plan and execute a successful campaign launch. Project teams that take the time to craft thoughtful messaging, create a compelling campaign video, and assign communication roles set themselves up to meet and surpass their crowdfunding goal.
4 weeks prior to launch
- Complete training sessions
- Work on video and webpage content
- Assign campaign roles
- Recruit additional ambassadors
3 weeks prior to launch
- Work on your communication plan
- Check in with ambassadors
- Create email contact lists — contact your unit’s Alumni professional for assistance with alumni email lists
2 weeks prior to launch
- Input web page content for final copy edit
- Submit your communication plan
- Plan messaging for mid-campaign updates
1 week prior to launch
- Send pre-launch emails
- Prepare messaging for launch day emails
- Finalize accounting information
- Confirm campaign roles and responsibilities
- Arrange for platform to open for early donors, if applicable
Once you reach 30% of your goal, your project will be shared across university social media channels to help expand your reach and publicity. Video creation and content support may be available in your unit — check with your unit’s communications professional for details. Other unit Advancement professionals may be able to help you brainstorm marketing channels and target audiences for your outreach.
Successful crowdfunding campaigns have proven that email outreach is most effective at converting donations to your cause. To support your personal email outreach, please refer to email templates in the Tools for Project Leaders section below to help you with this important outreach.
Note: You will not be able to personally send emails using an Alumni contact list or past donor list pulled from Virginia Tech's database; please work with your unit's Advancement team to send emails to segmented Alumni and donor lists.
Have questions? Don’t hesitate to ask: email@example.com
Crowdfunding project teams require a minimum of five people acting in leadership and ambassador roles. The larger the project goal, the larger the project team should be. All members of the project team are required to participate in crowdfunding orientation and training sessions prior to launch. There are three key roles that make up each project team:
- Project lead (1-2 people)
- Project sponsor (advisor/department head)
- Project ambassadors (your “cheerleaders” who can help you spread the word to their networks)
The project lead is the point of contact between your unit's Advancement team and your project collaborators. This person is responsible for overseeing project progress and ensuring all the pieces are in place to launch a successful crowdfunding project.
The tasks associated with your crowdfunding project, such as writing campaign updates, creating a campaign video, or sending donor thank you notes, can be delegated to other team members, but it is the sole responsibility of the fundraising lead to make sure these tasks are completed.
The project sponsor is a Virginia Tech faculty or staff member who can act as a liaison between the project team and the Chief Advancement Officer in the college or unit relevant to each project. This person is responsible for providing fund information, overseeing the overall fundraising strategy, and long-term stewardship strategy. For student groups, the project sponsor is typically an official advisor.
The project ambassadors are volunteers who are committed to fundraising on behalf of the project. Each project ambassador is should identify at least 20 personal contacts who might be interested in contributing to the campaign. Each ambassador is required to send personal emails to their contact list during the month-long campaign, as well as utilizing their social media networks. The emails and posts should include:
- Pre-launch announcement: Save-the-Date
- Launch announcement: Project appeal
- Early momentum: 30%
- Mid-campaign update and request for support
- Final campaign update and request for support
- Donor thank yous
Ambassadors might also be called upon to support the project leader with other aspects of the campaign, such as writing campaign updates, appearing in a campaign video, or sending individual donor thank you notes.
The key to crowdfunding success is a solid communication plan. After your campaign application is approved, your team will work through a communications plan template and submit a final plan to your unit's communications specialist. This shared plan will help us partner on communication efforts and ensure that the word is getting out about your campaign. Your communication plan will include the following considerations:
- Project title, short description, and goal
- 2-4 minute campaign video
- Full description of your project, including visuals
- At least five giving levels with a short description for each
- Project team member photos and bios
- Project lead thank you message
- Communication timeline
- Campaign emails
- Donor thank-yous
- Campaign updates
Team training includes one 1-hour orientation session (mandatory for project leads and student group advisors). This training covers content strategy and demonstrates how to use the administrator tools on available on the crowdfunding site to build your campaign page. The sessions will be held in-person and via WebEx for Fall 2017 projects. It will then be recorded and available online so team members can access the information on-demand.
Being the fundraising lead is an important and rewarding role. As the project team fundraising leader, you are the point of contact between the Crowdfunding Team and your project team. In this role, you are responsible for overseeing project progress and submitting project requirements. The tasks associated with your crowdfunding project, such as writing campaign updates, creating a campaign video, or sending donor thank you notes, can be delegated to other team members but it is the sole responsibility of the fundraising lead to make sure these tasks are completed. We recommend meeting with your project team at least once per week throughout the process. You will be the point of contact for the Crowdfunding Team for regular updates to check on progress and remind you of important due dates.
Here are some helpful tools to keep your project team on task and ensure success.
- Project Principles: Download PDF
- General best practices: Download PDF
- Specific project types: Contact Susan Gill (firstname.lastname@example.org) to request a guide
- Suggested timeline: View document
The project ambassadors are volunteers who are committed to fundraising on behalf of the project. Each project ambassador is should identify at least 20 personal contacts who might be interested in contributing to the campaign. Each ambassador is required to send at least six emails to their contact list during the month-long campaign, as well as utilizing their social media networks. The emails and posts include:
- Launch announcement: Project appeal
- Early campaign update and request for support
- Mid-campaign update and request for support
- Final campaign update and request for support
- Campaign summary and thank you
As an ambassador you might also be called upon to support the project lead with other aspects of the campaign, such as writing campaign updates, appearing in a campaign video, or sending individual donor thank you notes.
Here are some helpful tools to keep your project team on task and ensure success:
There are lots of ways to spread the word about your crowdfunding project. We know that personal email outreach is by far the best way to reach people and offer them a convenient way to give to your campaign. Use these email templates for your outreach, making them as personal as possible wherever you can.
Emails to your personal contacts:
Emails campaign donors:
Tracking your progress
Your project lead can set up an individual ambassador link for you. You can use this link in your communications so that you and your project lead can track how much money you have raised from your efforts.
Gifts made on Jump are treated as gifts to Virginia Tech, and they are tax-deductible. Gifts go through the Virginia Tech Foundation giving, gift processing, receipting, and recording protocols. Therefore, use of the platform is restricted to projects that meet certain eligibility criteria.
- Gifts must go into a Virginia Tech Foundation fund. If you do not know what fund you are eligible to use, or if you need to set up a new fund, contact email@example.com.
- Projects must have a Virginia Tech employee as a sponsor (college/unit faculty or staff member).
- Funds raised must be used under the supervision of the sponsor. Campaigns raising money that will be passed along to other non-profits are not eligible to use Jump.
- Projects must have the approval of the ranking development officer your college or unit. Not sure who this is for your area? Contact us at firstname.lastname@example.org.
Projects that do not meet all four of these criteria are not eligible to use Jump.
Note: Projects to support research activities are under the review of the Office of Sponsored Programs and may be subject to additional regulations.
Note: Applications must be received by the deadline and must be submitted via the online survey application to be considered.
- For students (application opens Sept. 1, 2017, for Spring 2018 projects)
- For faculty, staff, and administrative groups (application opens Sept. 1, 2017, for Spring 2018 projects)
Application deadline for Spring 2018 projects: Dec. 21, 2017
- Application review: Jan. 2–10, 2018
- Acceptance decision: Jan. 11, 2018
- Orientation for accepted projects: Jan. 16–19, 2018 (one 1-hour session, to be scheduled, before access to platform is granted)
You may also submit an application at any time for Fall 2018 projects; if you are interested in a Summer 2018 project, that will be considered on a case-by-case basis.
Questions? Email email@example.com